FOOTHILL RANCH, Calif., February 19, 2013 - Oakley, Inc. today announced a new one-year partnership with Lake Elsinore Motorsports Park, a premier facility for MX racing and a family destination with a recreational park for riders of all skill levels.
"We are very excited about the partnership, particularly because it comes at a time when Oakley is revolutionizing motocross with milestone products like Airbrake(tm) MX goggles," said Oakley CEO Colin Baden. "Innovation is synonymous with our icon, and the innovative approach of Lake Elsinore Motorsports Park makes this a perfect match. They have reinvented possibility for pros, enthusiasts and fans, and we are honored to be selected as their official and exclusive optics sponsor."
A company with a 38-year heritage in motocross, Oakley partnered with Lake Elsinore Motorsports Park to inspire racers and fans, and to enlighten them on the breakthroughs in performance and protection it has achieved for the sport. Oakley will be allowed to display branding at sites including the facility tunnel and water truck. Additional promotional opportunities will be granted, and Oakley is planning promotional events and giveaways at the track. In addition, company representatives will serve as onsite booth workers, flaggers and operators.
Baden continued, "Like our motocross goggle innovations, the partnership underscores our commitment to the sport and extends a proud legacy that began with Oakley's very first product, a revolutionary bike grip that debuted decades ago. The facility will serve as a testing ground as we prepare to unleash new products on the MX world."
In August of 2013, Lake Elsinore Motorsports Park will host the 2nd annual Lucas Oil Pro Motocross National. Sanctioned by AMA Pro Racing, the event will be the season finale of the Lucas Oil Pro Motocross Championship.
Committed to elevating the track experience for motorsports enthusiasts, Lake Elsinore Motorsports Park extends over an area of 180 acres. It offers five premier motocross tracks and a state-of-the-art off-road stadium truck track, and the 1.5-mile National track was designed by renowned track builder Mark Peters. Accommodating riders of all skill levels, Lake Elsinore Motorsports Park is also a family destination that features a park-like atmosphere and includes RV parking for overnight and weekend stays. Additional features include an area for concerts and special events, picnic areas and a water reservoir.
Visit Oakley.com to discover more about the company's sport performance products including its premium MX goggles. Visit http://www.racele.net/ to learn more about Lake Elsinore Motorsports Park.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics(r) (HDO(r)) which is incorporated into all Oakley sun and prescription eyewear, and all premium Oakley goggles. Oakley has extended its leadership position as the world's leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men's and women's product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.