It's called the "Do The Ride Thing" Video Contest. Now in its third year, it's presented by the All-Terrain Vehicle Safety Institute (ASI), the Right Rider Access Fund, and the Motorcycle Safety Foundation Dirtbike School, in partnership with NOHVCC. The contest runs from June 1 to August 15, 2012. The purpose of the contest is to raise awareness of the importance of ATV and dirt bike safety, and for young riders to encourage friends and family to always follow established safety rules when riding. There are cash prizes, with three winners in each of three age categories: 6-10, 11-14, and 15-18, and in two vehicle categories: ATV and dirt bike. First Place winners earn $500, Second Place is $300, and Third Place is $200. Plus, winners in all age and vehicle categories are eligible to win the $2,500 Grand Prize. The 19 prizes total $8,500.