IRVINE, Calif., Aug. 24, 2011 – The ATV Safety Institute is launching a series of free online banner ads to help spread the word about the end of the lead ban and is calling on everyone in the powersports industry and safety community to post the good news.
“Now we’re asking the entire powersports community to let everyone know that youth-model ATVs and dirt bikes are again available for sale,” said Tim Buche, President and CEO of the Motorcycle Industry Council. “So many riders, whether street, off-road, and even lots of racers, began as children, enjoying days in the dirt or desert on little ATVs and motorcycles with their families. And because of two years of passionate, hard work by the industry and enthusiasts everywhere, urging Congress to fix this terrible problem, we won’t have a lost generation of young riders.”
President Obama signed H.R. 2715 into law on Aug. 12, ending the unintentional ban on youth ATVs and off-highway motorcycles. The new law amends the Consumer Product Safety Improvement Act (CPSIA) to categorically exclude youth ATVs and dirt bikes from the lead content provisions.
“We'd like to see everyone with a website and a stake in the ATV business help deliver this good news,” said Paul Vitrano, general counsel of the MIC and the Specialty Vehicle Institute of America. “By placing one of these digital banners on your website you can be a significant part of a grassroots effort to tell everyone about this important victory.”
The banner ads come in a variety of sizes, with various messages, and are available free of charge to retailers, manufacturers, distributors, riding clubs, youth groups, media and others who want to help announce the defeat of the lead ban. The ads are designed to be posted on websites and link to the stopthebannow
website, the ASI E-Course registration page
, or other pages with information on youth-model ATVs and dirt bikes.
The Specialty Vehicle Institute of America® promotes the safe and responsible use of all-terrain vehicles through rider training, public awareness campaigns and state legislation. Additionally, the SVIA works to preserve access to off-road lands and expand riding opportunities. The SVIA is a resource for ATV research, statistics and vehicle standards. Accredited by the American National Standards Institute (ANSI), the SVIA develops standards for the equipment, configuration and performance requirements of ATVs.
Based in Irvine, Calif., the SVIA is a not-for-profit industry association sponsored by Arctic Cat, BRP, Honda, Kawasaki, KTM, KYMCO, Polaris, Suzuki, Tomberlin and Yamaha. Visit the SVIA online at www.svia.org. For safety information or to enroll in the ATV RiderCourseSM nearest you, visit www.atvsafety.org or call (800) 887-2887.