Wixom, MI - As the world leader in spark plug technology, NGK introduces a new method of igniting its consumers' passion for their vehicles via the 'ArtofFast.com' online community, a new social networking website that allows enthusiasts to explore the deep connection that exists today between 'man and machine.' The site was officially launched on October 6, 2008.
ArtofFast.com is an online destination that brings together nearly every existing popular vehicle community and creates a forum for these users to discuss their vehicles and lifestyles. The site allows users to upload vehicle pictures to a virtual garage, schedule local events, and connect with thousands of other users.
"The Art of Fast Community is an extremely exciting project for us," explained Mark Sprague, Marketing Manager, NGK. "We wanted to create something that would better connect us to our consumers and their passions. This site allows vehicle enthusiasts to engage in online content and get excited about their vehicles in a new way."
Sprague continues, "The vehicles we choose to drive and ride says so much about us as individuals. It is truly interesting to take a step back and realize the amount of contemporary culture that has originated from owning and upgrading various vehicles-anything from a scooter to an SUV. This is the kind of self expression that NGK is trying to support with the Art of Fast project."
This new online experience revolves primarily around the social networking community, but also includes other elements, such as videos, downloads, games, and content designed with NGK fans in mind.
"We think the site provides everything an enthusiast could want," Sprague explained. "We love that there are folks out there who are as enthusiastic about this [their vehicles] as we are. We hope that this site will become the destination for anyone interested in cars, boats, motorcycles - anything that goes fast."
Moving forward, NGK intends to rely on input from the community to guide the growth and evolution of the site. New features will continually be added and it will serve as a dynamic platform for car, motorcycle, boat, and recreational vehicle enthusiasts.
NGK Spark Plugs - World Leader in Spark Plug and Oxygen Sensor Technology Since 1936, NGK Spark Plugs has been the world leader in technology, innovation, and world-class quality in the design of spark plugs and oxygen sensors. Today, NGK manufactures NGK Spark Plugs and NTK Oxygen Sensors for virtually every automotive manufacturer in the world.
NGK has built a reputation for quality and reliability, and a commitment to excellence continues to be the driving force behind the company's advanced research and development programs. With state-of-the-art manufacturing, inventory, and distribution facilities, NGK is dedicated to providing customers with world-class products and services.
In addition to serving OE automotive and aftermarket customers, NGK also produces spark plugs for motorcycle, power sports, marine and small engine manufacturers. NGK also offers complimentary product lines including resistor caps, spark plug wires, and high performance cables.
In North America, NGK is headquartered in Wixom, MI and maintains manufacturing, inventory, and distribution facilities in Irvine, CA, Sissonville, WV, and Chicago, IL.
Our Mission: "We improve life through the environmentally responsible manufacture and precise application of advanced ceramic technologies for all of North America. Focused on innovation and teamwork, we contribute to local and global economic growth by matching our products to our customers' visions each day, exceeding their expectations in quality, value, service and performance."