Valcourt, Quebec, May 23, 2008 - BRP announces the launch of "Can-Am ATV Adventures," on speedtv.com. This new online video series, airing on the SPEED CHANNEL's internet site, speedtv.com, features a new ATV riding destination every week. Each four-minute "webisode" takes viewers on an ATV tour of the most unique riding destinations in North America. ATV riders can learn about area trail systems, accommodations and local attractions - all in a bite-sized video package.
"Can-Am ATV Adventures" are rotated weekly into the video player on speedtv.com's homepage, as well as the video player in the "bikes" section of the internet site. Site visitors can go directly to http://motorcycling.speedtv.com/# to view a selection of adventures, and also find them on foxsports.com, msn.com and iTunes.
SPEED CHANNEL's speedtv.com reaches 1.2 million unique users per month and includes highlight versions of programming that airs on the cable network. "Can-Am ATV Adventures" will air on speedtv.com for 12 months.
Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and LynxTM snowmobiles, Sea-Doo watercraft and sport boats, Evinrude and Johnson outboard engines, direct injection technologies such as E-TEC, Can-AmTM all-terrain vehicles and roadsters, as well as Rotax engines and karts.
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