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Eichner Extends Relationship With Polaris


 Polaris Rider Doug Eichner  Eichner

MEDINA, MN (March 19, 2008) -Polaris Industries today announced Factory Racer and Professional ATV Racing Icon, Doug Eichner has extended his racing commitment with the company. The contract has Eichner racing the Polaris Outlaw in WORCS and other selected races through the 2009 race season.

Eric Nault, Polaris ATV race manager, expressed how pleased Polaris is to be continuing their relationship with Eichner. "Doug brought us our first professional level win last year, and delivered a total of eight professional victories during the 2007 season. He continues to be at the front of the pack just about every weekend on Polaris Outlaws."

Eichner, who finished second overall in the 2007 WORCS series, has been highly successful in demonstrating the racing ability of the Outlaw models. He started the 2007 season off successfully with the Outlaw 525 IRS and continued his winning ways aboard the Outlaw 525 S which was introduced mid-season. Eichner will soon campaign the Outlaw 450 MXR due to a change in racing requirements at the WORCS series, and will race the Outlaw 525 S at select ITP Quadcross events.

Eichner is covering many areas of competition aboard Polaris models including being the current points leader in the SxS class for the WORCS series, where he has successfully driven his Polaris RANGER RZR with winning results.

"It has been very exciting to work with Polaris who is focused on becoming a leader in the sport industry and has the right machines to do just that. Every win has been memorable aboard the Polaris Outlaws and RANGER RZR. I especially enjoy knowing there is a legion of fans at Polaris who are committed to developing the best products on the market. I am honored to be a part of Polaris history and I am looking forward to giving Polaris and the Outlaw models my best effort throughout this season and beyond."

Official Sponsors of the Polaris / Lone Star / Eichner Racing Team:

Polaris Industries, Inc.
Lone Star Racing
Eichner Racing
MAXXIS Tires
FOX Racing Shox
Yoshimura R&D of America, Inc.
Rage'n Luxury Toy Haulers
Douglas Wheel Technologies, Inc.
IMS / PowerMadd
GPR Stabilizer
TireBalls
O'Neal Racing
TAG Metals
WISECO Performance Products
ARC Racing - MX240V Boots/Corona Boots
Rath Racing
ONE Industries
Fullbore Innovations
MasterCraft
Smith Optics
Updog Industries
Golden West Cycle

About Polaris

With annual 2007 sales of $1.8 billion, Polaris designs, engineers, manufactures and markets all-terrain vehicles (ATVs), including the Polaris RANGER(tm), snowmobiles and Victory motorcycles for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry, one of the largest manufacturers of all terrain recreational, utility and side-by-side vehicles (ATVs) in the world, and rapidly making impressive in-roads into the motorcycle cruiser and touring marketplace under the Victory brand. The Victory motorcycle division was established in 1998 representing the first all-new American-made motorcycle from a major company in nearly 60 years. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime from the Polaris homepage at http://www.polarisindustries.com


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