Photos By Alfonse Palaima
I was a toddler when I was first introduced to the Lone Ranger. No, not the early1950s TV classics my grandpa would watch, but the 1980s cartoons that had me shouting “Hi-Yo, Silver! Away!” as I galloped down the trail on my Yamaha PW50. I was that strange boy walking around the grocery store with a 6-shooter strapped to my side and a cowboy hat much too small for my head. I was the Lone Ranger.
My smile was ear to ear when Jeff Herzog, Senior Coordinator for Kawasaki Public Relations, invited me to attend the premier of Disney’s remake of the Lone Ranger, featuring stars Armie Hammer in the title role and Johnny Depp as Tonto. As soon as I hung up the phone, I dug through that old box nestled away in the corner of my closet, stuffed my feet into those old cowboy boots, tossed that tiny hat up on my big head, and prepared myself for a trip to Santa Fe, New Mexico.
Wait, Kawasaki and Disney? When I think of the Lone Ranger, I immediately picture gun-toting cowboys riding horses across the dusty plains. Nowhere in my mind was there a modern day ATV or motorcycle. Even after Kawasaki sat me down, with a delicious steak dinner, and explained to me how the Lone Ranger perfectly depicted Kawasaki’s rebellious approach to motorsports, I still wasn’t sure how they were going to sell this to the general public. It wasn’t until I was I was saddled up in a Teryx4 blasting down the Caja Del Rio Canyon trail, 20 minutes outside of Santa Fe, that I fully understood what Kawasaki was trying to do. Kawasaki’s “Living the Legend” campaign is about getting out on the trail and being your own Lone Ranger. Kawasaki’s Teryx 4 is a great way to do that.
Although the New Mexico trail was about as dusty as my childhood cowboy hat, Kawasaki had me buying in to their “Living the Legend” campaign. And, when the riding adventure was over, I headed to the premier of Disney’s The Lone Ranger. When the lights dimmed and the curtain opened, I was right back in my youth. I was the Lone Ranger.
Disney's the Lone Ranger is now in a theater near you.