If you know anything about the automotive industry, then you know about the Specialty Equipment Market Association (SEMA) show. This is the granddaddy of all automotive conventions that is known worldwide for companies that exhibit their latest and greatest products. At this show everything from the most exotic cars to beautiful Las Vegas showgirls are on display to draw consumers into the booths to see what the various companies have to offer. This was also the first year that SEMA has invited the powersports industry to display their products to increase consumer interest for new and innovative products.
Distribution companies like MTA and Advantage Performance were on hand to show their latest in tires, wheels and exhaust systems. There were also companies on hand displaying custom suspension systems for the increasingly popular SxS market and many well-known automotive off-road companies that are expanding their product line to cross over into the ATV and UTV market. We spent two days walking around the floor, kissing hands and shaking babies to build relationships with new companies that want to share their product with our readers. While there were definitely more companies displaying UTV products than general ATV products, we believe this first appearance of our industry will lead to a bigger show with more powersports vendors in the future. Here are just a few pictures of what we came across.