Advertise with the PRIMEDIA Digital Motorcycle Group
About Us: Launched in the fall of 2002, the PRIMEDIA Motorcycle Group websites are the fastest growing motorcycle sites on the web, reaching over 325,000 unique viewers a month. With increased online content including articles directly from the magazines, exclusive web-only features, and interactive polls and contests, the Motorcycle Group websites are fast becoming the destination of choice for motorcycle enthusiasts on the web.
Like the magazines, each site focuses on its unique segment of the motorcycle world. Each site includes some of the latest news, but like the magazines; the primary focus is on the bikes, products, and people that help serious participants enjoy their passion. Because of this consumers use the Motorcycle Group websites as a resource when researching future purchases and are more likely to be in a buying mode than anywhere else on the web.
With over 700,000 paid readers (pass along readership dramatically increases this number), the PRIMEDIA motorcycle magazines reach more motorcycle enthusiasts than any publishing company. Perhaps more important for the advertising community, the unique mix of titles allows advertisers to reach this large group of potential customers with targeted messages directed at the very different participants of the various motorcycle segments. And now, advertisers can also communicate with this large audience via the PRIMEDIA Motorcycle Group websites!
Why advertise on the PRIMEDIA Motorcycle Group websites?
- The Internet is the single largest source for product research and information
- PRIMEDIA offers the most well known and highly respected titles in the world of street and off-road motorcycling
- Customers have the ability to request information, catalogs, or make purchases directly on-line
- Online advertising can help activate print advertising campaigns through audio and video while allowing motorcycle enthusiasts to interact with an advertiser's brand in ways never before possible
- Unique sponsorship opportunities custom designed for each individual advertiser
- Online advertising will reach new enthusiasts that only use the websites
For online advertising opportunities, please contact:
Dan Macuh
Vice President of Advertising Sales
Tel: (323)782-2283
Dan.Mauch@primedia.com
For Print advertising information, please contact:
Sean Finley
Off-Road Publisher
Tel: (323)782-2750
sean.finley@primedia.com